Frenkel Benefits unveiled the Frenkel Benefits Marketplace today, a private exchange powered by bswift’s technology platform. Designed to take advantage of private health care opportunities in light of Affordable Care Act requirements, the exchange will manage costs for employers and offer competitive benefit options for employees.

Within the next 12 months, Frenkel Benefits Marketplace is expected to support 20,000+ consumers and provide shopping tools, decision support, and enrollment for employees. Frenkel Benefits chose to partner with bswift, a leader in cloud-based technology and services for employee benefits and health exchanges, because of its proven technology including a robust defined contribution platform for employers and employees, and bswift’s new “Ask Emma” interactive benefits advisor. Additional capabilities provided through bswift include Electronic Data Interchange (EDI) files and transmissions to carriers and payroll.

“The Frenkel Benefits Marketplace is changing the delivery of private health care and giving Frenkel Benefits clients a first to market advantage,” noted Frenkel Benefits COO, Craig Hasday. “bswift has an excellent track record in powering private exchanges and we look forward to offering our customers a private exchange that can handle the administrative complexities under the Affordable Care Act.”

bswift CEO Rich Gallun remarked, “Frenkel Benefits has designed a superior health insurance exchange with access to multiple carriers, which will help employers manage benefits costs and attract and retain talent in an increasingly competitive landscape. Frenkel Benefits’ expertise combined with the proven technology of bswift stands at the forefront of delivering private health care in the new world of benefits.”

About Frenkel Benefits

Frenkel Benefits is one of the largest privately held employee benefit brokerage / consulting firms in the United States. It is the employee benefits division of Frenkel & Company, a full-service independent insurance brokerage firm established in 1878. Frenkel Benefits is also a leader in integrating wellness with benefits planning and includes Onsite Wellness, the wellness division of Frenkel Benefits. For more information, visit www.frenkelbenefits.com and visit the FrenkelySpeaking blog at www.frenkelbenefits.com/blog.

About bswift

Based in Chicago, bswift offers software and services that streamline benefits, HR and payroll administration for employers and public and private exchanges nationwide. bswift’s state-of-the-art cloud-based technology and outsourcing solutions significantly reduce administrative costs and time-consuming paperwork, making life easier for administrators and millions of consumers who enroll in benefits with bswift. For more information, visitwww.bswift.com and check out the bswift blog at www.bswift.com/blog.

For more information contact:

Craig Hasday, COO

Email: chasday@frenkel.com

350 Hudson Street, 4th Floor

New York, New York 10014

Tele: (212) 488-0274

Fax: (212) 488-0263

Frenkel